According to public records, Mayor Andrew Gillum’s office purchased $3,750 in advertising from the Tallahassee Democrat on January 8, 2018. This purchase of advertising by the Mayors Office was ten days before the Democrat published an article – which included a cropped picture -about Gillum breaking ties with friend and city lobbyist Adam Corey
TR has previously reported that after the uncropped picture of Gillum and Corey in New York city was shown to “Gillum’s camp”, the Tallahassee Democrat engaged in a negotiation with Gillum that resulted in a cropped picture and an interview with Gillum.
It appears now that the negotiation took place during a time frame when $3,750 was passed from the Mayor Gillum’s office to the Tallahassee Democrat.
Listed below is an image of the city’s checkbook with the payment from the Office of the Mayor to the Tallahassee Democrat. Click on image to enlarge.
The payment is curious for several reasons.
First, according to the three years of spending records available on the City of Tallahassee website, this is the only advertising purchased by Mayor Gillum’s office from the Tallahassee Democrat.
Second, the check date for the advertisement is listed as January 8th, 2018, months before the “Family First Initiative” which was listed as the reason for the advertisement.
Gillum’s “Family First Initiative” did not kick off until the first part of May, 2018, four months after the payment was made to the Tallahassee Democrat.
An advertising executive told TR that it would be rare for any client to pay for an advertisement that far in advance.
Also, the person said a client the size of the City of Tallahassee would have favorable terms that should allow for payment after there was proof of performance.
TR has asked for documentation verifying what advertisements were purchased and in what manner the advertisements were delivered to Tallahassee Democrat customers.