Since the COVID-19 pandemic began in early 2020, Leon County has been working alongside the Florida Department of Health in Leon County to engage, educate and protect the community through effective public health messaging. At their Jan. 26 meeting, the Leon County Commissioners voted to launch a public health communications plan that will target minority and disadvantaged communities and aim to build confidence in the COVID vaccine.
“The County recommends a coordinated communications effort to synthesize and support community-wide efforts to build trust and confidence in the vaccine, specifically by engaging with the community task force chaired by Dr. Elaine Bryant and with Ron Sachs Media Group,” staff reports.
The communications plan will be guided by Centers for Disease Control and Prevention (CDC) guidelines for vaccine communication, including sharing accurate messaging and maintaining two-way dialogues with communities.
The CDC also recommends that communication strategies “empower health care personnel by promoting confidence in their decision to get vaccinated and to recommend vaccination to their patients,” according to the meeting agenda.
The County plans to leverage multiple communications tools for the campaign, including print and media channels through Capital Outlook and LIVE Communications. According to the meeting agenda, County staff has also already met with Rev. R.B. Holmes and Capital Outlook staff to discuss how to reach minority communities and encourage them to take the vaccine.