Leon County Government recently launched its “Beyond Your Block: America250 Edition” summer promotion, a five-week campaign designed to inspire residents to explore all corners of the community and discover the rich adventure that Leon County has to offer. Exploring Leon County and Tallahassee has never been more fun and rewarding than with this epic challenge that highlights local hotspots, historical landmarks, unique events, and more.
This month, the Beyond Your Block program features local businesses and attractions, including restaurants, breweries, shops, museums, parks and events, while highlighting six historic America250FL Road Trip stops located within Leon County.
Through an interactive challenge featured on the Visit Tallahassee mobile app, the campaign encourages residents and visitors alike to explore new areas of town, support local businesses during the summer season and experience Leon County as a destination beyond their usual routines. Participants can earn points by visiting featured locations and checking in through the app, with each stop contributing toward rewards and prize opportunities.
To further encourage heritage tourism and exploration, check-ins at any of Leon County’s six official America250FL Road Trip sites will earn 50 points, the highest point value within the challenge. The first 50 participants to reach 250 points, will receive a limited-edition Tallahassee, FL, commemorative America 250 T-shirt celebrating the campaign.
In addition, every location visited throughout the campaign will count as an entry into the grand prize sweepstakes. At the conclusion of the initiative, one grand prize winner will receive a two-night Tallahassee staycation package featuring hotel accommodation and tickets to local attractions.
Throughout the program, the Leon County Division of Tourism will host on-site activations at six partner locations across the community. These pop-up promotions will feature “Summer Essentials” prize packs designed to encourage participation, drive engagement and inspire residents to explore new areas of Tallahassee-Leon County throughout the campaign.
Pop-up promotion locations and activation times will be announced exclusively through Visit Tallahassee’s social media channels on Instagram and Facebook.
To participate, download the free Visit Tallahassee mobile app and click the “Challenges” tab to begin exploring participating locations, earning rewards, and experiencing the unique character of your Leon County-Tallahassee all summer long.
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