LCS to Address New NIL Policy Allowing Student-Athletes to Profit

The Leon County School Board was briefed about a new policy governing how high school student-athletes may profit from their name, image and likeness, aligning local rules with state law and the regulations of the Florida High School Athletic Association.

The briefing happened at the March 9 agenda/workshop review meeting. The issue is scheduled to be addressed during an upcoming Board meeting.

The policy, titled “Name, Image, and Likeness (NIL) in Athletics,” acknowledges the right of student-athletes to benefit financially from endorsements and other NIL activities while maintaining restrictions designed to preserve amateur status and the integrity of school athletic programs.

Under the policy, student-athletes may participate in NIL agreements but must follow applicable Florida laws, rules of the State Board of Education, and bylaws set by the FHSAA. Violations could jeopardize an athlete’s amateur eligibility.

One of the most significant provisions prohibits student-athletes from using school-related branding in paid NIL activities without written approval. Athletes may not reference or display their school’s uniforms, logos, mascots, or other identifying marks in advertisements or promotions unless prior consent is granted by the school district or governing organization.

The policy also bars athletes from promoting products or services during school- or district-sponsored athletic events. Students may not reference school championships, awards, or other accolades in paid promotions.

Additionally, certain categories of endorsements are prohibited, including adult entertainment-related products and services.

District officials emphasized that NIL deals cannot be used as a recruiting tool to influence where a student attends school to participate in athletics.

The policy further clarifies that NIL “collectives”—independent organizations that pool funds to support NIL opportunities—are not affiliated with the school district.

District employees, coaches, athletic staff, and representatives of athletic interests are also barred from organizing or facilitating NIL deals, in accordance with FHSAA rules.

Finally, the district notes that student-athletes are responsible for understanding how NIL agreements may affect eligibility with collegiate athletic organizations such as the National Collegiate Athletic Association, the National Association of Intercollegiate Athletics, and the National Junior College Athletic Association. Students are encouraged to seek legal and tax advice before entering into agreements.