Jeremy Matlow, who is running for City Commission, released a campaign video late last week which immediately generated what political consultants call buzz.
FloridaPolitics.com, a popular statewide blog wrote a story about the ad after its release. As of Sunday afternoon, the video has been viewed over 10,000 times and shared on Facebook by 116 people.
The campaign advertisement, coming from a self-proclaimed progressive, implies the current City of Tallahassee leadership has ignored struggling families on the southside. The video provides imagery of Cascades Park and the million dollar bridge over South Monroe Street and informs viewers that poverty is not far from these publicly financed amenities.
The polished and emotional wrenching video, labeled “Trying Times”, documents life on the southside through the eyes of an economically challenged family.
In the video, Dominique Roberts describes the trials and tribulations of growing up on the southside and talks about going without food, power or water.
“My mom, she would starve herself just to make sure we had food in our stomachs so we weren’t going to bed hungry,” Roberts says.
Near the end of the video, Roberts reveals that Jeremy Matlow is her brother.
The video, while emotional, manages to provide independent support for Matlow’s focus on homelessness and poverty in Tallahassee by citing previously published facts.
For example, the video notes that Tallahassee is one of the most economically segregated cities in the United States and reports that southside neighborhoods experience poverty rates as high as 68%.
Comments on Facebook generally offered support, but some people ventured out with questions.
One person posted, “So poverty is real …. But what are the offered solutions?”
Matlow, while admitting his candidacy will not end poverty in Tallahassee, told Tallahassee Reports that he is putting together a plan that will offer solutions to address some of the problems he faced growing up.
Matlow is running for City Commission Seat 3. Others currently filed to run for this seat include Bill Shack and Rick Minor.