A 2018 visitor tracking report completed by the consulting firm Downs & St. Germain Research reveals that the main reason people visit Tallahassee is for a business meeting or conference. This is followed by those who visit to see friends or relatives.
The tracking report was designed to develop a profile of travel parties to Tallahassee. Characteristics in this profile include the size, length of stay, motivation for visiting Tallahassee, likelihood of returning and a demographic profile of visitors.
The study reports that most visitors travel alone (53%), stay in a hotel (60%), have been here before (85%) and say they will return (78%).
Approximately 55% of visitors report a household income over $100,000 and 76% are college graduates.
The report was generated using 474 surveys gathered during 2018. View the full report here.
The information below shows that 36% of respondents indicated they visit Tallahassee for a “business conference or meeting.” This is followed by “visit friends and relatives” (29%) and “education-related visit” (12%).
For comparison purposes, a Tampa area report in 2017 indicated that
39% of all visitors were visiting friends and relatives (VFR) and 10% were on business travel.
Other respondent selections in the Tallahassee study included “family vacation” (5%), “watch a sporting event” (3%) and “attractions” (1%).
The category most related to eco-tourism, “nature, environment, bird-watching”, came it at 1%.
Reasons for Visiting*
Business conference or meeting 36%
Visit friends and relatives 29%
Education-related visit 12%
Special occasion 7%
Government related, including legislature 6%
Family vacation 5%
Watch a sporting event 3%
Special event 3%
Relax and unwind 3%
Participate in a sporting event 1%
Nature, environment, bird watching, etc. 1%
Shopping, antiquing 1%
*Multiple responses permitted